Why is Personal Branding important? It is actually very simple…no matter in which field you are working or active in, you are still collaborating with other human beings…not faceless companies. Personal Branding pushes you to get to know yourself better, deeper, connects you to your values and beliefs, why you do what you do….others see (& feel) it already…through what you do & do not do, how you do, how you communicate with your relatives, partners, friends, colleagues, strangers, rich and poor…so trust me, knowing yourself better, helps you to live more according to your values and beliefs!
What about marketing? I completely agree with G. Ciotti as he sais that marketing is enthusiasm transferred to the customer.
According to legal definition, marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.